With a new logo and graphic charter, the new Aereco visual identity aims at better reflecting the evolution of the group and support its international expansion, focusing on core brand values such as Innovation and Quality. The new logo and graphic charter will be presented this week at Ecobuild on our stand N1921.
This change can be considered as a revolution for Aereco as the historic symbol (a square associated with arrows) used since the creation of the company is abandoned in favor of a more schematic symbol.
With this blue ribbon, compound by two symmetrical arrows, the ventilation, the airflow modulation and the residential sector are brought to mind jointly, with a nod to the polyamide ribbon that is in the heart of our humidity controlled terminals.
The two shades of blue represent the concept of progressivity and adaptability that especially characteristics the Aereco systems, while refering to the former logo. The graphic rendering of the Aereco name also claims to more sobriety and internationalisation with its capital letters without serif, in grey color.
The entire visual identity of the brand has also been redesigned, with an uncluttered and simplified graphic style: a reduced number of colors, a focus on the logotype one and more clarity in the presentation.